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The Melbourne Storm is an Australian professional rugby league football club based in the city of Melbourne. They have competed in every season of the National Rugby League Premiership since its inception in 1998. The first fully professional rugby league team based in the Australian rules football-dominated state of Victoria, the Storm have played in the last four National Rugby League (NRL) grand finals, making them one of the league's top teams. In October 2009, they were ranked the most popular sports team in Melbourne by a national Roy Morgan Poll.
The club won the minor premiership three times in a row from 2006–2008 and contested each grand final from 2006 to 2009, winning in 2007 and 2009, although these titles were later stripped for salary cap breaches. They were named the NRL Team of the Decade for the 2000s. Their coach Craig Bellamy is the incumbent New South Wales State of Origin coach and their captain Cameron Smith has captained the Australian national team.
From their inception and until the end of 2009, the Storm played their home games at Olympic Park Stadium. As of Round 9 in the 2010 NRL season, the Storm will play home games at AAMI Park, the first being against the Brisbane Broncos. Originally a Super League initiative and one of six NRL teams which are privately owned, the Melbourne club is currently 100% owned and operated by News Limited.
As a result of an NRL investigation, it was announced on 22 April 2010 that the Storm had been stripped of its 2007 and 2009 premierships, fined $500,000 and banned from accruing competition points in the 2010 season after being found guilty of long-term salary cap breaches, intentionally paying its players above the maximum level the NRL allows. Several sponsors,most notably ME Bank, Hostplus and Skins withdrew support from the club while Harvey Norman, Jayco, Suzuki and KooGa continued their support, with their logos featuring prominently in a hastily reconfigured jersey. In contrast to those sponsors who distanced themselves, Jayco and Suzuki increased their existing support to compensate for the losses of other sponsors 

Emblems and Colours

Originally, the club favoured the name Melbourne Mavericks with a gunslinger logo holding a fistful of dollars. The club officials were all set to go with this until News Limited's Lachlan Murdoch told them to go with something else because the Mavericks sounded too American. Trams and Flying Foxes were also some ideas that came up. However co-CEOs Chris Johns and John Ribot decided to go with the themes lightning, power and storm. The club then became known as the Melbourne Storm.

The Storm was always going to go with the colours of their state, Victoria. These were navy blue with a white 'V'. But club consultant Peter McWhirter, from JAG fashion house, suggested that they should also have purple and gold to make their merchandise more attractive. These colours appear in the logo, however, on the home jersey they have varied. Between 1998 and 2004 these four colours also appeared but between 2005 and 2009, gold was completely removed and silver introduced. For 2010, gold has returned and silver omitted, also purple has now become the dominant colour in the jersey for the first time.

Source: Wikipedia

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